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Netflixed: 3 Analytics Age Principles That Could Save Your Business – Stratalytica™

In Analytics Age, Stratalytica™ by StratalytigistLeave a Comment

When Netflix set up shop in 1997, with 8 employees and a $2.7 million investment from entrepreneur Reed Hastings – who would later become the CEO – the small company faced daunting odds in an extremely competitive and fragmented marketplace. Blockbuster was the undisputed leader in the movie rental market with approximately 20 million active users. At the height of the company’s popularity in 1989, a new Blockbuster opened every 17 hours.  No one, possibly not even Netflix, believed that the Scotts Valley, California company would do much more than provide an alternative business model to the Blockbuster brand.  No …